W ith a renewed graphic identity that redefines its presence in the yachting world, Columbus Yachts steps beyond product design to become a creative force — a source of inspiration, a guide through imagination, and a true companion in every owner’s journey.
True luxury is the ability to create what no one has ever imagined.
This new identity reflects this philosophy. Columbus Yachts is not just a brand, but a catalyst for ideas, a reflection of what has yet to be conceived, an entity that can take shape through inspiration. Columbus Yachts stimulates clients to explore, compose, and reinvent, transforming each project into an unprecedented creative experience.
The new logotype carries a profound meaning: each “wake” evokes an experience, a journey, an innovation, an improvement. Many paths lead to one great brand: Columbus Yachts.
Inspiration is at the heart of the creative process, one of the most fascinating and mysterious aspects of humanity. It originates in an instant as an idea taking shape in the mind, still undefined yet already exciting. At Columbus Yachts, such moments are taken very seriously: every creation is the result of a constant pursuit of emotions and innovation.
Inspiration is everywhere: in beauty, sounds, shapes, and memories. The origins of the idea that changes everything remain a mystery. This is why the new Columbus Yachts website introduces a dedicated exploration section: an inspiration wall filled with images, videos, sounds, and music.
The goal is to envision an interactive space, a compelling visual narrative that goes beyond simply showcasing products. Instead, it transforms them into sources of inspiration, capable of evoking emotions and stimulating creativity. Each yacht will no longer be just a set of technical specifications, but a story to live, an idea to imagine and bring to life.
With this new identity, Columbus Yachts reaffirms its position as the reference point for anyone seeking more than just a yacht — for those eager to create something extraordinary, never seen before.
