Following a successful Monaco Yacht Show, Heesen Yachts is delighted to announce a major presence at this year’s Fort Lauderdale International Boat Show (October 30 – November 3), with three yachts on display. The United States is Heesen’s largest market and the shipyard is excited to showcase its yachts to this growing market.
Heesen will be located at the Superyacht Village, alongside with three yachts on display – the 2022 50m semi-displacement Book Ends, the 2021 50m FDHF ELA, and the 2011 55m After You, originally launched as Quinta Essentia. The three yachts sport aluminium hulls and showcase Heesen’s unique expertise in construction with this performing material.
Book Ends and ELA are the most recent deliveries in the shipyard’s semi-custom offering, with both clients optimising the possibility of personalisation. The Owners of Book Ends have found the perfect platform to express their taste for design. The yacht features bespoke loose furniture penned by the owner himself. The owners of ELA worked closely with Cristiano Gatto to personalise the interior to their lifestyle and taste. After You showcases Heesen’s full custom construction and the longevity of the shipyard’s designs.
Ruud van der Stroom, Heesen CCO, commented: “I am excited to attend the largest boat show in the world. The Fort Lauderdale International Boat Show is a pivotal event for us to connect with our clients and showcase our yachts to the American market. We are the only Northern European shipyard to offer yachts below 500GT with a fast delivery. The 50m hybrid Project Orion is available for sale with delivery scheduled for Q1 2025, while Project Sophia 50m semi-displacement is available for delivery in Q1 2026. Heesen’s unparalleled Dutch quality and craftsmanship, put us in a leading position.”
Heesen’s CEO, Niels Vaessen, highlighted the importance of the American market during this year’s Monaco Yacht Show press conference. He noted that the United States is home to 22 million millionaires and has a long-standing tradition and culture of yachting. Heesen has worked with many repeat American clients, who have pushed the boundaries of the engineering and building teams.
Thom Conboy, Heesen US representative, commented: “There is no question that the upcoming election has caused some American clients to stall on their purchase decisions. This is being reported across luxury industries and it is not surprising, especially considering other ongoing geo-political factors. Once the election results are confirmed we are expecting a level of confidence to return to the market. The boat show is ideally timed for us to connect with our client base and showcase Heesen for when they do feel comfortable to invest in their next yacht.”
DCIM101MEDIADJI_0202.JPG
