This summer, the Olympic and Paralympic Games will arrive in Paris, capturing the world’s attention with historic sporting moments in iconic city locations.
The Official Timekeeper OMEGA now unveils its international advertising campaign, with an inspiring concept celebrating the host city as well as the athletes striving for gold.
The visually compelling campaign has transformed Paris into a dreamlike playground, where the most recognizable city sights have become a stage for sporting glory. Through a series of print and TVC executions, the brand has played with scale and optical illusion, to seamlessly blend the athletes with their surroundings, as if there are no limits to their huge potential.
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